This ad will be appreciated by any freelancer who has ever been tricked into taking on a job for "the exposure" to potential clients by an employer who doesn't care enough about his project to pay someone to complete it. No one would ever insult a prostitute by asking that they work for free, but a photographer, writer, or web designer should be excited at the opportunity. Get a meal or free drinks or even a bump of cocaine, anything that approximates actual pay for services rendered. Remember, the reason they call it exposure is because people can die from it.